Inspired by the internet

Myself and Prateek were discussing the other day about how existing brick and mortar companies would alter their business plan and functioning if they got inspired by the internet companies. The core objective is this – Never charge your customer for your core competency(offering). Give it away for free to attract more customers. Make money through something not directly related to your offering.

It is evil to charge your customers. It is your problem if you are not creative enough to come up with other attractive ways to make a business of your offering.

I am jotting a few of them here. All contributions welcome.

KFC, Mac D and the likes

Everything in the menu is free. The company takes a cut from the tip to the waiter ( Tipping is not mandatory).

Automobile companies

The vehicle is free. The customers will be charged for all accessories and maintenance

The Wall marts and the Big bazaars

All items on display free. Customers will be charged for parking space

The above examples sound hilarious, almost ridiculous. But the this is the norm in the internet world!

Let’s see how the whole ‘attention economy’ thing unfolds!